If your website isn’t getting the traffic you want you have two choices.

1. Ignore it and let your mediocre site stay that way.
2. Buy Naomi’s SEO School ebook and fix up your site.

I don’t know about you, but I’m getting the book.

Have you listened to the local commercials on the radio lately? Has anyone else noticed that some of the small businesses are listing their web addresses in addition to their phone number and/or location? Why do they even bother? Since they’re local, people will just stop by or call, right?

Not necessarily.

For one thing, the right domain name will be more easily remembered than a phone number.

The chain stores all have websites, so why shouldn’t the little guys? The Internet is the great equalizer. You have to let your potential customers that you’re keeping up with the national competition.

Free up your time to do work for actual clients. If you only provide your phone number to the public you’ve got people calling for a lot of basic information instead of visiting a website that has your hours of operation, location, products and more.

If your small business is in need of a website contact Caanan today. I’ll be happy to help you make a plan to establish your online presence.

Let’s say you’re going through a list of local non-profit organizations looking for a worthy charity to which you can donate your time or money. Realizing the name doesn’t tell you enough about what they do and how they do it, you Google them to see if you can learn more. Odds are, one of two things will happen.

You only find third-party information–phone listings and websites that mention them in passing. Since it’s evening or a weekend, you can’t really call to get information. Maybe there are newspaper articles mentioning the organization, but it doesn’t tell you much.

You find their website, and it looks like it hasn’t been touched since the nineties. Some have obnoxious graphics and blinking text, others have so much information on one page it all becomes a blur. So, you go to the next organization on your list, because it’s not worth your effort to struggle through reading that page.

So what do these nonprofits need to do? Build or update your website. It doesn’t have to cost a lot of money, but you can spend as much as you want. Keep in mind that it will be your first impression to many people. Usually a simple, tasteful design will work best for you.

For help in implementing your design ideas email me.